Retailers must invest in visualisation tech to boost online sales, PushON

45% of shoppers would spend more online if they had access to visualisation technology, according to research by PushON involving 1,000 people.

40% would like to use Augmented Reality (AR) technology to test a product before they buy it, such as via an app that would allow them to place virtual images of products over a real-word view. 52% think retailers should invest in technology that enables a better omnichannel experience, so the shopping journey is seamless in-store and online. 41% would like to see improved online security when making expensive purchases. 32% would use online services, such as Artificial Intelligence chatbots, to get instant answers to their questions, and 17% want to see one-click online shopping to make checking-out easier.

Sam Rutley, MD at PushON, says: “By utilising technology, such as digital chatbots that can act as online customer service assistants or AR apps to help visualise products, retailers will be able to provide shoppers with the same level of service and information they would get in store. This will go a long way towards increasing consumer buying confidence through the higher levels of assurance this technology can offer, meaning they’ll feel comfortable spending more online. Technology is the future and retailers can’t afford to ignore the changes that are happening within the sector – particularly when consumers themselves have clocked on to the benefits of investing in it.”