Retailers cannot cling to the old dreams anymore, Avionos
Traditional shopping experiences are no longer enough. Consumers want every interaction from retailers to be quick, personalised and informative whenever and wherever they are, according to Avionos research involving more than 1,400 people.
Key findings include: When browsing online, two thirds of consumers begin their search on Amazon or Google; 60% have never purchased a product promoted by a celebrity or social influencer, but 55% have made a purchase through a social media channel, such as Facebook, Instagram or Pinterest; 63% of respondents prefer to purchase big ticket items like electronics or furniture in a store, and 52% prefer to research these products on desktop or mobile devices. 42% feel that AI will lead to faster checkouts.
“The retail industry is constantly changing as new channels and technologies emerge,” says Dan Neiweem, principal and co-founder of Avionos. “We’re at the cusp of AI being a more frequently used tool in shopping experiences. Moving forward, we can expect consumers to demand improved, AI-enabled experiences, such as faster checkout and customer service responses and more personalised offerings, ultimately driving a better all-around customer experience, as well as better business operations.”
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