Starbucks Korea debuts voice ordering via Samsung’s Bixby

Starbucks Coffee Korea Co., a JV between Starbucks and Shinsegae Group, has launched voice recognition ordering in South Korea. 

This has been achieved by integrating with Bixby, Samsung’s intelligent assistant, available on select Samsung Galaxy devices. It is an extension of Starbucks’ mobile offering, Siren Order, which allows customers in South Korea to order and pay for their purchases before arriving at their store.

Starbucks Coffee Korea is the first retailer to leverage Samsung’s Bixby for end-to-end ordering and payment. “We are pleased to provide our customers with more convenient ways to be rewarded for their purchases,” says S.K. Lee, CEO, Starbucks Coffee Korea. “The launch of voice recognition ordering is a seamless addition to our innovation portfolio, creating a consistent third place experience across digital and in-store interactions.”