Winterbotham Darby rolls out Futurmaster forecasting tech

Winterbotham Darby reports that it has been able to stay on top of food shopping trends after implementing forecasting technology that uses algorithms to pinpoint seasonal fluctuations in demand. 

The Futurmaster software helps plan promotions and manage the ordering of raw materials and packaging across a wide range of cold meats and fresh ingredients from multiple suppliers and manufacturers around Europe. Improved planning has led to reductions in stock holdings and more streamlined deliveries to supermarkets.

Simon Dancy, Group Planning Manager at Winterbotham Darby, said he hopes to be able to use new developments in machine learning from Futurmaster to predict promotion performance with greater accuracy and speed, taking into account many more outside factors to determine the forecasted sales uplift.

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