Graham & Brown launches AR powered interior design app

Wallpaper and paint manufacturer Graham & Brown has developed an iPhone app that taps Augmented Reality tech to visualise pattern and colour on the wall. An Android version will be available later in the year. 

"People love the thought of using wallpaper but often struggle to visualise what it will be like on their walls. Whilst there is a lot of inspiration to be found socially, online and in magazines, making that jump to what it will look like in your own space is a challenge for most of us. This app makes it easy and is very intuitive. You can save your favourites or take an image of your creation to review and share. If you like what you see you can buy it then and there," says Alan Kemp, Head of Brand at Graham & Brown.

The app has been developed in-house through the company’s Future Innovations Panel. Paul Martin, Head of IT at Graham & Brown, says: "The aim was to make something intuitive, accessible and quick to use, that uses technology to solve the age-old visualising problem. We’ve seen in testing that people are far bolder in their choices because they’ve seen exactly how a paper might look.”

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