BJ’s Wholesale Club adds wishlist feature to mobile offering

BJ’s Wholesale Club has announced an update to its mobile app which lets shoppers explore new products and swipe right to add to a wishlist or left to dismiss. 

Using machine learning, the Discover feature will be personalised to each user based on previous selections they’ve made through the swipe right or left process. “Our new Discover experience brings the excitement of the in-club treasure hunt to our mobile app,” says Rafeh Masood, Senior Vice President and Chief Digital Officer at BJ’s Wholesale Club. “This new feature is easy to use and we believe it makes our app fun as well as convenient.”

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