Express Gifts keeps faith with Qubit Pro and Aura

Express Gifts has renewed its partnership with Qubit. 

The retailer has been using Qubit Pro and Aura on its Studio and Ace websites. “Qubit gives us the ability to create experiences online that prove personalisation works,” says Craig Elwell, Head of E-commerce at Express Gifts. “We continue to transform as a business, and digital is the place where we are seeing significant growth. It’s where our customer is spending more of their time, and it’s where we need to be creating customer journeys that really resonate. With the combination of both Qubit Pro and Qubit Aura we’re channel agnostic, and can build personalisations which convert new visitors and keep existing customers loyal. It’s an integral part of the Express Gifts business.”

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