Sainsbury's is testing out a new relaxed shopping lane at its Prestwick store in South Ayrshire, Scotland, aimed at people who suffer from dementia.
A similar trial took place at its Gosforth, Newcastle Upon Tyne store, and that has now become permanent. Customers are greeted at the entrance and an employee will help them with their shopping. Chairs are also put out at the end of aisles for those requiring rest stops.
A Sainsbury’s spokesperson says: “Our aim is to be the most inclusive retailer and we want all of our customers to have a great shopping experience in our stores. There are many aspects of a visit to the supermarket which can be stressful for those with dementia, so by trialling a slow shopping option we hope we can make their lives easier.”