RedBrain announces European expansion

Retail tech startup RedBrain now lists over 250 million products across Germany, France, Italy, Spain and its native UK.

Using a network of shopping comparison websites, the venture aims to be a ‘matchmaker’ between the consumer and the retailer, tapping AI tech to provide high-quality leads to major players such as House of Fraser, Currys, Nike and Walmart.

RedBrain Chief Operating Officer Paul Humphreys says: “One of the most exciting things about working in the e-commerce and online marketing space is the incredibly rapid pace of change. We were always confident that our AI expertise and relationship with the affiliate network would be able to drive exceptional growth, but these figures have surpassed even those expectations.”

“By launching shopping discovery platforms in Europe we are now able to connect even more retailers with shoppers who are searching for their products. This helps provide incremental sales for retailers and more choice for consumers. As a Google partner, our platforms also provide retailers and their agencies with an additional option when it comes to getting their products listed in Google’s shopping results, which appear at the top of search pages.”

RedBrain is planning to develop its service in the US while also working on technology that helps retailers and consumers connect through the use of voice assistants. CEO Alex Major comments: “We’re only just starting to see the impact devices like Amazon Alexa and Google Home have on how people put together online shopping lists and search for products. However, it is already a major factor and we’re positioning ourselves to make sense of that intelligence and help retailers deliver highly targeted sales.”