Longchamp boosts in-store experience and sustainability commitment with deployment of Yocuda digital receipts

Luxury brand Longchamp first partnered with Yocuda in 2021 with the latter's digital receipts being rolled out across 135 of the former's stores in 23 countries worldwide, replacing the traditional PDF receipts.

In 2024 alone, Longchamp sent 590,000 digital receipts, achieivng a 73% email open rate and a 5.5% click through rate. This goes beyond a proof of purchase, offering tailored recommendations, brand content, customer language preference and an omnichannel experience, with the aim of strengthening customer relationships post-purchase.

The initiative also reinforces Longchamp’s commitment to sustainability, significantly reducing paper waste and saving 1.4 tonnes of carbon emissions in one year. The digital receipts were integrated into its existing Cegid Y2 Point of Sale system, and the entire integration, from initial access to deployment, was completed within a couple of weeks.

To date, the solution has processed over 2.3 million transactions and delivered over 1.2 million digital receipts globally.

Benoit Schmid, IT Retail Manager at Longchamp, says: "We always seeking to improve the customer experience. To achieve that goal, we decided to completely redesign our store concept, and we needed to reflect that change in the digital aspect of the customer checkout as well.”

“Thanks to Yocuda, our digital receipts now perfectly reflect the atmosphere and elegance of our stores. The customer journey no longer ends when they leave - instead, we can continue to engage with them by sharing our latest products, collections, and brand stories directly in their inbox.

Edward Drax, MD at Yocuda, says: “By reinventing the traditional receipt, Longchamp has not only delivered an enhanced experience for shoppers, but they are also driving meaningful post-purchase customer engagement while contributing towards a more sustainable future in retail. We are very proud of the partnership between Yocuda and Longcham, and we are excited to enhance the digital receipt features even further in the future”

2025 RTIH INNOVATION AWARDS

Green retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.