Irish retailer Woodie’s expands online product range via Virtualstock tie up and omnichannel push

Irish DIY, home and garden retailer, Woodie's, has partnered with Virtualstock with the aim of scaling its online product offering and delivering a richer customer experience.

The collaboration has seen Woodie’s expand its product range by 10% in the first quarter since launching, with a further 10,000 products set to go live in the coming months.

By integrating Virtualstock’s dropshipping and supplier management tools, Woodie’s says it can now onboard suppliers faster and more efficiently, cutting time to market whilst increasing choice. The partnership is central to its ambition to lead in omnichannel retail, offering customers an even wider selection of products both online and in-store.

Customers are seeing the benefits with hundreds more orders processed each month, improved returns via Drop2Shop integration and easier access to new product categories. The returns process is also more convenient, with customers now able to return online purchases via QR code at any of Woodie’s 35+ stores nationwide.

“Our mission is to be Ireland’s leading omnichannel DIY, home and garden retailer,” says Damien Dwyer, CEO, Woodie’s. “Our partnership with Virtualstock is a key part of that journey, enabling us to rapidly expand our product catalogue and offer customers more choice and flexibility than ever before. Virtualstock also allows us to bring new products and brands to market quickly, helping us stay ahead in delivering the variety and convenience our customers expect as market leaders.”

Ed Bradley, CEO at Virtualstock, says: “People are shopping online more than ever before – Ireland leads this trend, with 96% of internet users making online purchases last year. Purchasing home, furniture, and garden accessories online is on the rise. We want Woodie’s to be able to capitalise on that – giving them the tools to stay one step ahead of shifting demand.”

“Woodie’s has experienced an impressive 10% range uplift in the first quarter, and there’s lots more where that came from. Strategic range expansion is the fastest, smartest way to meet customer demand without overextending operations, and it’s a clear example of how smart technology can unlock scalable growth.”

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.