The shifting psychology of retail loyalty

The loyalty of customers is changing, argues Rob Meakin, MD at Loyalty Pro in a new comment piece for RTIH. Brand is now less important to them than how quickly they get a product and how much it costs.

“People don’t subscribe to Amazon Prime, for example, because of the brand name; its simplicity and reliability is the reason for its unrivalled success,” says Meakin. “As the psychology of what constitutes a good purchase shifts, our basic human principle to be appreciated will never diminish. The companies that that are able to match the likes of Amazon and tap into the modern consumer psyche will be the ones that will succeed.”

 Read the full comment piece here.

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