MonteNapoleone District makes WeChat move

MonteNapoleone District, an association which brings together more than 150 luxury brands located at Quadrilatero della Moda in Milan, has worked with Digital Retex to launch an official account on WeChat, through which it will send bespoke campaigns and messages to Chinese shoppers.

Fausto Caprini, CEO at Retex, says: “We are delighted to support MonteNapoleone District in establishing a closer relationship with Chinese consumers. They are a reference point in the fashion and luxury industries; their purchases account for 30% of global turnover. Being at the forefront of this trend is not a choice but a necessity.”

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