Walmart.com preps new home shopping features

Walmart.com is introducing 3D shopping and a “buy the room” feature

It’s testing a service that enables customers to take a virtual shopping tour of a curated apartment, showcasing nearly 70 items from both national brands and its private label offerings. As they explore the apartment, customers click on different products in each room to get more information.

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In July, meanwhile, the retailer will introduce a new way for students to buy an entire look quickly and easily. “We know that many customers shop for their dorm rooms or apartments in the summer months, and we also know that many of them tend to buy certain items together,” says Anthony Soohoo, SVP and Group General Manager, Home, U.S. e-Commerce.

“For the first time, we’re making it possible to add a group of items to cart to buy a complete look. Initially, we’ll have five curated collections with each room featuring up to 20 of the most sought-after items college students search for and purchase. As someone who is obsessed with good design, I would have loved to have such a stylish living space when I was in school.”

Further details here.

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