Brits give thumbs down to emotion detection tech, RichRelevance

RichRelevance has released research which asked 1,047 UK consumers to rate a number of different technologies and trends as either ‘creepy’ or ‘cool’.

Top five ‘creepy’ technologies:

1. Emotion detection technology that adapts your shopping experience depending on your mood (57.98%)

2. Facial recognition technology that recognises your preferences (56.83 %)

3. Retailers know when you’ve been paid (56.45 %)

4. Voice assistants within your home (Amazon Alexa, Google Home) are ‘always on’ and listening, providing product suggestions based on your conversations (56.35 %)

5. Targeted ads on your phone based on your proximity to certain shops (45.56 %)

Top five ‘cool’ technologies:

1. Fingerprint scanning to purchase items and arrange home delivery from the shopfloor (50.05 %)

2. Using voice-recognition technology to search for products (46.32 %)

3. Smartphone apps that show product information, display videos, or even flag where desired items are located (40.97 %)

4. Virtual reality goggles that simulate store aisles in your own home (40.59 %)

5. Digital screens/interactive mirrors/virtual reality glasses in dressing rooms (35.63 %)

“The technologies which customers have branded ‘cool’ are those that increase convenience or improve the customer experience, online and offline, with an appropriate trade-off against their privacy,” says Henrik Nambord, VP Sales, EMEA for RichRelevance.