qiibee announces Italian hook up with Confimprese

Blockchain-powered loyalty ecosystem, qiibee, has partnered with the Italian retail association Confimprese.

The latter's members include fast food giant KFC, coffee maker Lavazza and the largest publishing house in Italy, Mondadori. Disney, Pandora, and petrol station network, Agip, are also listed among its customer base. qiibee's services have already been offered to its 300 members, with negotiations ongoing.

“What qiibeeare doing is revolutionary, and I am convinced that this is the type of development that is necessary for the next generation of retail companies in Italy to evolve,” says Mario Resca, President at Confimprese. “Loyalty programmes today have a call-to-action issue as most customers are only compelled to think about loyalty points at the point of purchase. With qiibee, the customer journey is turned on its head as loyalty points remain at the forefront of customers’ minds, driving them to make purchases and propelling them to be advocates of the loyalty ecosystem."

"Repeat custom is the basis of traditional loyalty programmes, however this often results in customers waiting a significant length of time to claim a free coffee for example. With qiibee, customers are presented with a greater variety of reward options, including the ability to exchange their loyalty points for cryptocurrency or fiat, which could potentially rise in value.”

Co-founder and CEO, qiibee, Gabriele Giancola, comments: “Within our ecosystem, customers will always have full control of, and transparency about, their loyalty programmes and tokens. We want to offer Confimprese and its member brands the possibility of engaging with blockchain technology without the need for cost-intensive integration for brands or an upfront investment for customers.”