Socialbakers helps La Redoute boost social strategy

French online retailer, La Redoute, reports that it has increased meaningful interactions with customers by more than 74% and decreased its cost-per-click by 23% by using the Socialbakers AI-powered social media marketing platform.

“Audience analytics plays a key role in helping us to shape our social media strategy,” says Anna Faure, Head of Social Media at La Redoute. 

“Socialbakers’ integrated approach to content intelligence has enabled us to create more engaging Instagram posts, backed by data insights, to grow our engagement, web traffic, ad costs, and, most importantly, sales. With this integrated approach we have been able drive greater intention to buy and grow the turnover from our campaign “Les Préférés” by 40%”.

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