Woodhouse Clothing has implemented personalisation technology from Nosto.
This uses AI machine learning algorithms and other statistical techniques to predict and deliver the most relevant shopping experiences to its online visitors in real-time. The conversion rate on the retailer’s website, where around two thirds of visits are from mobile, has risen 44%. Abandoned shopping carts are also down by 3%.
“We understand that all of our customers are different and unique - and we needed a way to personalise their experience by presenting the most relevant brands, products and messages to each individual,” says Sophie McFegan, Woodhouse Visual Merchandiser. “Nosto has allowed us to really dive into the personal approach of online shopping, creating unique offers and recommendations tailored specifically to our customers.”