Amazon preps virtual changing room' app

Amazon preps virtual changing room' app

Amazon has lodged a UK patent application for an app enabling customers to try on outfits with a ‘virtual mannequin’ created from social media photographs.

The document, seen by the Sunday Telegraph, says customers could swipe to like or dislike garments their mannequin would be shown wearing. It explains that “the number of images digitally captured continues to increase”, in part due to “arms-length … selfies”. They could “search my look”, “randomise” outfits, and “find more like this”.

Further details here.

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