Seasalt taps Culture Amp tech for improved employee engagement

Seasalt is using the Culture Amp platform to engage with employees, identify and address areas for improvement and measure the impact of change.

James Hampton, Head of Development and Engagement, Seasalt, comments: “We suspected there were issues for employees but without a better understanding into the specifics, we couldn’t put the right measures in place to address them. Paper-based surveys are time-consuming and the findings often out-of-date by the time they have been processed. Engaging employees digitally would help us better understand our people and make positive change happen as quickly as possible.”

The Cornish lifestyle and clothing brand carried out its first Culture Amp employee engagement survey in 2018. Almost 90% of employees participated, providing over 4,000 comments on what was working well at the company and what wasn’t. The findings were condensed and presented to the board within three weeks. As a result, a number of new initiatives were implemented. These included increased holiday benefit and formal in-person guided mediation sessions to improve wellbeing.

Teams have also been encouraged to review the findings, set their own objectives and commit to actions at a departmental or store level. A repeat engagement survey in 2019 showed that the approach was working. Results for virtually every question had improved by at least 4 to 5% and overall employee engagement by four percent.

Hampton concludes: “First time around, some managers were scoring 100% when it came to feedback and recognition while others were as low as five percent for the same category. Now that gap is narrowing, and will continue to do so, as managers set and work through their specific actions. Ultimately all stores will be operating on a par with eachother and all employees will feel equally engaged and fulfilled about a long-term career at the company.”