Pret a Manger gets digital with London store trial

Pret a Manger is testing out a number of tech innovations in its Houndsditch, London store. 

Customers can order coffee for collection, use digital shelf edge labels to buy products without queuing at the checkouts and have food and drinks delivered to their table.

IGD recently visited the store to take a look at what the trial could mean for Pret and its customers and the wider UK food-to-go market. Further details here.

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