Borough Market Online service goes live

London’s Borough Market has partnered with Good Sixty on the launch of a Click and Collect service.

Customers can order from the likes of Neil’s Yard Diary, Ginger Pig and Bread Ahead. Items will be gathered by Good Sixty and placed in a hub in the market for collection between noon and 9pm. 

It is also possible to book a slot for orders to be delivered on a zero emission electric bike. Delivery is only currently available within a 1.5 mile radius of the market, although plans are afoot to expand this across London next year.

“No institution, however famous, gets to stay the course for 1,000 years without adapting to the changing times. And Borough Market, while deeply attached to its rich heritage, is a place that has never stood still in the face of social and technological change,” a blog post states.

“From its reinvention as a retail market 21 years ago to its pioneering work to eradicate single use plastic, Borough is consistently evolving, and the latest step in its evolution can be seen in the form of the brand new Borough Market Online platform, an innovation that seeks to embrace the convenience of online shopping in a way that increases the accessibility of high quality produce and provides valuable support to its community of independent traders.”

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