JD.com reports booming Singles' Day sales

JD.com has laid claim to a record breaking Singles’ Day.

Total transaction volume weighed in at RMB 204.4 billion for the 11-day sales event (held from 1st-11th November).

Further info here.

Alibaba

Last night, Alibaba announced that Singles’ Day had notched up $38.4 billion in sales. It crushed Amazon Prime Day, which this year raked in $7.16 billion globally from 15th-16th July.

Alibaba once again hosted a televised entertainment revue in Shanghai to kick things off, this time featuring Taylor Swift and Asian pop icon G.E.M.

“Today we showed the world what the future of consumption looks like for brands and consumers,” said Fan Jiang, President at Taobao and Tmall. “We are meeting the growing demand of Chinese consumers and helping them upgrade their lifestyles, while introducing new users to our digital economy from across China and around the world.”

Last year, sales topped $30 billion, beating the $25 billion generated in 2017.