Asos in sharing mood as it boosts Boards mobile app feature

Boards – a feature launched by Asos last year to help customers organise their saved items – can now be shared with friends and family.

Available via the pureplay’s app on iOS and coming soon to Android, this enables people to instantly share Boards through social platforms and messaging apps by clicking on the share icon. A link will take customers straight to the Board either in the app, if it’s installed, or to a mobile web page if not.

The new feature will enable customers to: receive feedback on their saved items; curate and share gift ideas and wishlists for themselves or others with friends and family; and also give Asos Insiders the opportunity to create shoppable Boards for customers to explore.

The retailer says that customers have created six million Boards since its launch in October last year, and approximately 420,000 new ones are currently being made each month.