Early Birds and Attraqt in e-commerce tie up

E-commerce technology providers, Early Birds and Attraqt, have teamed up.

According to a press release: “France-based Early Birds’ omnichannel personalisation offering and reach in the French retail market combined with UK-headquartered Attraqt’s onsite search, merchandising and internationalisation expertise, will offer retailers new, integrated shopping experiences and further opportunities for commercial growth.”

Attraqt counts brands such as Asos, Paul Smith, JD Sports and The North Face as customers. Early Bird’s clients include the likes of La Redoute and C-Discount.

John Raap, Chief Partner and Strategy Officer at Attraqt, says: “This partnership offers customers a rare opportunity to accelerate phenomenal shopper experiences in an omnichannel environment. This is a market dominated by vendors who tend to offer retailers an ‘either/or’ approach to expertise in search, merchandising and personalisation. Together with Early Birds, we can now confidently offer retailers an incredibly powerful toolkit of solutions across the customer journey– embedded in our mutual capabilities in delivering smart data insights and AI-automation.”

Laëtitia Comès, Co-Founder at Early Birds comments: “This move signals our maturity in the e-commerce market, and we are thrilled to be able to extend our reputation of being personalisation leaders beyond the French market. Together with Attraqt, our investment in developing and deploying the best AI-algorithms alongside this newly gained layer of sophisticated search and merchandising will certainly drive new standards for ecommerce experiences for our existing and mutual customers.’