commercetools looks to shake up UK commerce space

commercetools, a cloud commerce platform backed by German supermarket and retail group REWE, is entering the UK market and opening an office in London.

Steven Fockema Andreae, Head of Sales Western Europe, commercetools, says: “First-generation commerce platforms in the UK simply aren’t fit for purpose at a time of intense competition and structural shake-up. Retailers and brands urgently need to complete their move to true cloud commerce platforms that can make them agile and responsive to dynamic consumer retail trends without the high costs, inflexibility and poor customer experiences associated with legacy platforms.”

He adds: ”We have already made a dent in the UK commerce market and last year signed up several clients who moved from legacy platforms to commercetools. Together with implementation partners E2X, EPAM, Wundermann, Dept and Valtech we have a strong base to quickly further expand in this exciting market.”

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