Farmstead announces eco-friendly delivery routes
US online grocer Farmstead has launched a weekly Sustainable Routes offering to reduce the amount of vehicles on the road, with the aim of cutting carbon emissions and its delivery costs.
This involves grouping together neighbours who all receive their Farmstead deliveries during the same day and delivery window each week. The company estimates that this will take nine to ten unnecessary cars off the roads for each delivery route that leaves the Farmstead micro-hub through its new programme. As a neighbourhood’s route becomes more sustainable, it will also offer benefits like exclusive product discounts and reduced order minimums.
Customers receive a $20 credit each time a friend/neighbour signs up, and their friends/neighbours get $15 off their first order over $30 and $20 off their second order. “We are committed to making fresh, high-quality groceries accessible to all, while doing our part to make environmentally sound business decisions,” says Pradeep Elankumaran, Co-Founder and CEO, Farmstead.
“This is one of several steps Farmstead is taking to reduce our carbon footprint and lower last-mile delivery costs, and we are proud to work directly with our customers on initiatives to preserve the planet.”