Greene King gets onboard with Too Good To Go app

Greene King has become the first pub company to tap Too Good To Go, an app that helps businesses reduce food waste, by offering customers surplus carveries at a discount at the end of the day.

The partnership will see all Greene King Pub and Carveries and Farmhouse Inns get onboard in April. This follows a trial in 19 pubs last year. Greene King’s Supply Chain Director, Vance Fairman-Smith, says: “Reducing our food waste is a responsibility we take very seriously. We have been working hard on our pledge to send zero waste to landfill. In fact, just last year, 12,488 tonnes of food waste was diverted to anaerobic digestion to generate electricity. This is enough electricity to power 11,239 UK homes for a month.”

“I am pleased to see how successful our trial has been with Too Good To Go and we are looking forward to more of our carveries being enjoyed at home. It’s a win-win as it offers customers a great value meal while reducing food waste.”

Jamie Crummie, Too Good To Go Co-Founder, adds: "With over 500 new customers visiting Greene King pubs during the trial alone, our partnership has demonstrated that fighting food waste makes not just environmental sense but good business sense too – for any type of food business.”