Mother's Day rules as Brits shrug off Brexit blues

UK shoppers are putting aside Brexit concerns to splash out £1.23 billion on Mother’s Day celebrations, cementing its position as the most value trading event outside of Christmas, according to Savvy Marketing research.

The company surveyed 1,000 Brits and found that 64% will be getting involved this year and 43% plan to spend more this year than in 2018.

Alastair Lockhart, Insight Director at Savvy Marketing comments: “Multi-channel retailers can expect busy Mother’s Day trade as 54% of those celebrating the event plan to buy online. But with 51% seeking inspiration at the supermarket, there is a lot play for in-store, especially considering 38% of Mother’s Day shoppers expect to leave their shopping until the last few days.”