DXLG looks to modernise customer journey with Infor tech

Destination XL Group (DXLG) is rolling out various Infor customer engagement solutions.

Working alongside Three Deep Marketing, an Infor Alliance Partner, it has opted to deploy CloudSuite CRM, IMarketing Resource Management (MRM), Omnichannel Campaign Management (OCM) offerings and Loyalty powered by CrowdTwist. 

“With Infor’s end-to-end customer engagement solutions, we can understand our customers better, produce rich and deep customer profiles and drive incredibly smart segmentation to connect and engage with our customers in a more meaningful and targeted way,” says Jim Davey, CMO at Destination XL Group.

“The challenge for today’s retailers is to understand what offers will resonate with consumers, determine when they want to be engaged and identify which channel to target because the customer is always influenced, always browsing and always shopping,” says Corey Tollefson, Senior Vice President and Group Manager, Infor. 

“Working with our team of retail experts, DXLG will be able to address these challenges and drive their strategy using our ‘Everywhere Consumer’ strategy powered by their customer engagement solutions to ensure the right message is delivered at the right time and through the right channel.”

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