Frictionless shopping startup jisp has launched an introductory video about its jispGO solution, which taps NFC stickers and the company’s tap&go app.
“Customers just tap a sticker located next to a product, virtually pay for them when done and walk out with their shopping. The whole process is four times faster than shopping at a regular store,” says Julian Fisher, CEO at jisp,
“It’s a truly innovative approach that will change shopping forever. Nothing beats choosing fresh products for yourself in a store so by removing the check-out process we’re encouraging customers to choose what’s best for them with speed, simplicity and convenience on offer.”
Whilst acknowledging that Amazon Go has already introduced something similar in the States, Fisher stresses jispGO can be integrated alongside existing PoS systems. “This ensures that companies keep their name and brand identities with their customers,” he comments.