Fujifilm picks London for first of a kind photography experience centre

Fujifilm is set to open a new concept experience centre in Covent Garden, London. 

Launching during the winter and spread over three floors, the centre – a first for the company – will showcase its photography and imaging brands. It will include an Instax instant cameras and printers experience zone, GFX specialist area, X-Series spotlight and Wonder Photo Shop.

“We are passionate about the preservation of people’s memories and are committed to more than just keeping the spirit and culture of photography alive – we want it to thrive,” says Yoshitaka Nakamura, Managing Director at Fujifilm UK. “This new experience centre will help us do just that, and I am proud that Fujifilm and photography will have a new home in London’s premier shopping, entertainment and cultural destination.”

Sign up for our free retail technology newsletter here.