Superdry starts rolling out Klarna payments products

Superdry and Klarna have announced a global payments partnership, enabled by Adyen.

The retailer’s customers are now able to use Pay later or Pay in 3 in the UK, and towards the end of this month Pay in 4 in the US. Later this year, meanwhile, Pay later will be rolled out internationally.

“When we looked to update how we let our customers pay, Klarna was an obvious choice for us. Renowned as the ‘payments people’, we wanted to deal with experts who could offer simple onboarding, allowing our customers to receive maximum flexibility with minimum disruption to site,” says Charlotte Wilson, Head of E-commerce at Superdry.

“Adyen and Klarna delivered on all of that, and once live, we can’t wait to see the reaction to flexible and alternative payments, as we strive to provide the best experience for our customers.”