Oxatis Group helps The Sports Edit tap into Google Shopping

The Sports Edit reports a significant increase in revenue from Google Shopping after implementing new technology

The retailer, which has a flagship store in London’s Kings Cross Coal Drops Yard development, says that income from the paid search channel rose by 300% in 18 months following the introduction of optimised product listing ads. It is working with Oxatis Group to create and deploy feed-based activity on Google Shopping. It’s using ChannelPilot, the company’s data management tool, to generate a bespoke export feed. Customers clicking on Google ads are sent directly to the product page on The Sports Edit’s website where the transaction is made.

“Google Shopping drives quality traffic to our site and we needed an offline feed we could regulate to leverage its features,” says Nick Paulson-Ellis, Founder and CEO, The Sports Edit. “ChannelPilot allows us to individually list and monitor products and intelligently calculate their performance so we are fully in control of placement and costs. The technology has contributed significantly to business growth over the past 18 months.”

It is also using ChannelPilot to increase online transactions via affiliate channel Webgains and has seen revenue rise by 90% during this period. Plans are afoot to launch a shopping feed on new marketplaces in the coming months.