YouGov names John Lewis as UK’s healthiest brand
It isn’t all doom and gloom on the UK High Street. The top three healthiest brands in the UK are all bricks and mortar retailers, according to research by YouGov.
John Lewis took first position as a result of its history and heritage with a high reputation score (whether someone would be proud or embarrassed to work for a brand) of +45.4 compared to runner up Ikea’s +24.1.
However, what Ikea lacks in reputation it gains in value for money, with a value score of +43.4 compared to John Lewis’s +17. Marks and Spencer nabbed third spot.
Further details here.
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UK retailStaff WriterYouGov, John Lewis Partnership, Ikea, Marks and Spencer, Bricks and mortar retail, Omnichannel retail, Online retail, UK retailComment
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