TeleRetail robots delivering Coca-Cola products to Alton Towers customers

Coca-Cola European Partners (CCEP) is piloting robotic technology at Alton Towers to help deliver beverages to customers, as part of its Ventures innovation investment fund.

CCEP Ventures is working with autonomous driving specialist TeleRetail on this. During the trial, the robot will collect products from the Alton Towers distribution centre and deliver them to drinks outlets across the park, using artificial intelligence to manoeuvre around the thousands of visitors during the peak summer season.

The robot travels at 3mph and distances of up to 50km. It is equipped with GPS technology, sight, sound and motion sensors to safely navigate around people and objects. It also uses laser sensors to judge the distance to potential obstacles, enabling it to stop safely and avoid collisions.

“We are seeking out leading edge technology startups and helping them to grow through access to expertise and the opportunity to test and refine their innovative solutions,” says Leendert Den Hollander, Vice President and General Manager at Coca-Cola European Partners.

“The TeleRetail robots are a perfect example of how we are trialling technology that could enable 24/7 on-demand logistic services and eventually be something that can be scaled up to larger vehicles. By developing technology, solutions and processes, we can improve the way we operate, to better serve our customers and consumers – now and in the future.”

“Our business has been built on innovation so we’re thrilled to be hosting this trial. From developing ground-breaking rollercoasters to exploring the best way to serve customers across our 500 acre site, we are always on the look out for new ideas,” comments Neil Crittenden, Commercial Director at Alton Towers Resort.

“If the trial is successful, there are many potential applications for this technology at Alton Towers. Who knows, in the future guests may be able to order drinks from the queue line to be delivered by robots when they finish a ride, or we could see automated room service deliveries across our 700 hotel rooms. The possibilities are huge.”