Former Sony exec takes on CEO role at Neato Robotics

Robot vacuum venture Neato Robotics has appointed Thomas Nedder as global CEO.  

Nedder most recently served as Head of Sony Electronics, Germany. “The projected growth for robotic vacuums is incredibly exciting and presents unique sales and marketing opportunities especially across Europe and the US,” he says.

“I am passionate about driving brands ahead to make them market leaders and I believe Neato has the right ingredients – innovative technology, consumer-driven product development and a loyal customer base – to capitalise on the projected industry growth in the next five years.” 

“Thomas has built a career connecting best in class tech products with a mass consumer audience,” comments Thomas Rodemann, Managing Partner, Vorwerk International and Chairman of the Board, Neato Robotics.

“His global expertise in consumer electronics gives him a specialised ability to gain market share, exceed sales goals and create a beloved brand in markets North America and Europe. His engineering background and many years in the component world are perfect to guide the development at Neato and create industry-leading new products. We are thrilled to have him lead our future.”

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