Dunkin’ Donuts makes mobile and loyalty enhancements

Dunkin’ Donuts has announced that its On-The-Go Mobile Ordering service is now available to all of its US customers.

Previously available exclusively to DD Perks Rewards Programme members paying with an enrolled Dunkin’ gift card, the new Guest Order feature allows customers to place an order through the retailer’s app and pick it up by either walking in-store or going through the drive-thru.

This is part of an app update, which also includes a new design and a streamlined user experience. Beginning in October, Dunkin’ will also be giving DD Perks members the ability to earn points for every eligible purchase no matter how they pay, including cash, credit, debit or a gift card. To do so, guests will need to have their DD Perks loyalty ID QR code in the app scanned before they pay. The points earned on their purchase, as well as their points balance, will be included on their printed receipt.

“Since launching the app and the DD Perks programme more than five years ago, we’ve continuously introduced innovative new features to maximise its utility for our guests, while recognising our members with rich rewards,” says Stephanie Meltzer-Paul, Vice President, Digital and Loyalty Marketing at Dunkin’ US.

“With the nationwide roll-out of On-The-Go Guest Ordering and by making our loyalty programme more flexible, we’re ensuring that all of our guests can take advantage of mobile ordering and DD Perks, which we’re confident will help fuel further growth in our digital ecosystem.”