Marketing tech startup Splio lands €10m in fresh funding
Splio has closed a €10 million funding round led by Ring Capital and also including Swen Capital Partners and existing investors, BPI France and Amundi PEF.
The company, which has offices in Europe and in China, offers a SaaS loyalty marketing platform used by over 500 brands including The Kooples, FNAC, Le Slip Français, Big Fernand, GiFi, Maty and Longchamp. It will invest the cash in its R&D teams as it eyes international growth.
The startup raised €10 million in October 2016 from Amundi PEF, BNP Paribas Développement and BPI France, and another €10 million in September 2019 from Ring Capital, Swen Capital, BPI France, and Amundi PEF.
“Splio convinced us with its vision for the future of brand loyalty and customer relationships. With this fundraising, we want to further support its growth and keep investing in the platform that serves this vision. Boasting a mature business model, a strategic positioning, and an ambitious internationalisation plan, Splio is at the heart of our strategy,” says Nicolas Celier, Co-founder, Ring Capital.
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