Atlético de Madrid signs on with Socios.com

Atlético de Madrid has become the latest football club to join the Chiliz blockchain-based fan engagement mobile app, Socios.com.

It lines up alongside the likes of West Ham United, Paris Saint-Germain and Juventus and is the first Spanish team on the platform. A press release notes that: “As the club’s official fan token partner, Socios.com will help Atlético de Madrid stay closer to its global fanbase of millions of fans, through Atlético de Madrid Fan Tokens, digital assets that allow fans to engage in certain polls and rewards them for their participation.”

“The more fans interact with the club through the app, the more rewards they can earn, competing for once in a lifetime experiences, and gaining access to exclusive merchandise, games and leaderboards. Fan Token holders will enjoy exclusive rights on the platform, including access to unique and exclusive experiences, promotions, draws and polls.”

The token will be priced at €2 and will be available exclusively through Socios.com in autumn 2019 for the 19/20 season. Clemente Villaverde, Board Member of Atlético de Madrid, says: “It is a pleasure to join this technological platform that other great European clubs already use and that will allow us to engage and interact with our fans from all over the world in a very innovative way. We are a club that is constantly committed to technological innovation and in this sense, we see it as very positive to join the Socios.com community.”