Ekonika steps up Mercaux mobile tech roll-out

Russian fashion retailer Ekonika is working with Mercaux on an in-store digitalisation project. 

During a four-month long trial of the startup’s mobile platform in 10 of its 130 stores, Ekonika experienced a 6% sales uplift, as well as an increase in e-commerce orders placed from stores.

It is now extending the roll-out of Mercaux’s solutions, such as Sales Assist and Digital Styling & Storytelling, and these are currently in more than 50 stores.

Ekonika’s Brand Director, Alexander Iliopulo, comments: “We are pleased with the results that we’ve seen from the project so far. Mercaux has seamlessly fit into our stores’ daily operations. We look forward to rolling out more stores and functionality from its suite of solutions in the coming months to affirm our leading position among the shoes segment in Russia.”

The retailer also plans to implement Mercaux’s Clienteling solution. Further details here.

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