Rémy Cointreau migrates SAP systems to Google Cloud

French spirits group Rémy Cointreau has embarked on a digital transformation initiative with Google Cloud’s range of systems, applications and products.

It is looking to optimise the supply chain process and the manufacturing of products, adapt to consumer needs and competition from premium beverage brands and create data driven personalised experiences for its customers.

“The idea is not to simply sell Cognac,” says CTO, Sebastien Huet. “We want to sell a French way of living. For that, we needed to shift from selling products to selling an experience.”

Rémy Cointreau therefore needed more flexibility in its SAP systems, which drive finance, manufacturing and supply chain, and easy access to system data for business decision making and customer approaches. As a result, it decided to move to the cloud.

The SAP S/4HANA deployment on Google Cloud Platform is now live for Rémy Cointreau’s Europe-based operations. In addition to S/4, it also migrated the SAP supply chain planning tool, Advanced Planner and Optimizer (APO), as well as SAP’s Business Warehouse to Google Cloud. Similar deployments will launch soon globally. 

Also key here was the ability to connect its SAP backbone to key SaaS applications such as Salesforce. “One of the key improvements is the ability to analyse live data,” Huet says.

“That was not the case in the past. Previously, there was a 24-hour lag between the time the data came in and the moment it could be analysed. This is especially important on the production-management side, where every hour counts.” 

“Right now, we’re focused on establishing SAP in the Google Cloud environment,” he adds. “But once that’s done, we’ll be looking at technologies like BigQuery that can take our data analysis to the next level.”

Potential areas of interest include product traceability and customer experience. 

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