Farfetch tests out Bambuser live video shopping tech
Stockholm-headquartered startup Bambuser has entered into a live video shopping pilot agreement, worth £35,000, with online fashion venture Farfetch.
This will kick off during the autumn and will run for six months, featuring support for English, Japanese, Chinese and Arabic languages.
New funding and Etam tie up
Last month, Bambuser said that it had raised $45 million in new funding during 2020. Participants included Consensus Asset Management, Handelsbanken, Harmony Partners, Lancelot Asset Management, Tenth Avenue Holdings and TIN Fonder.
Lingerie brand Etam recently partnered with the company to enable live shopping during its annual Live Show event. Further details here.
