Very announces Re-Fashion sustainable fashion tie up
Online retailer Very has launched a partnership with second-hand clothes specialist, Re-Fashion.
The aim is to encourage Very’s customers to give up their unwanted clothes for new owners, in order to reduce items being sent to landfill sites.
The pureplay will introduce its customers via email to Re-Fashion, inviting them to request a donation bag that can be returned to the latter free of charge.
Carly Bilsbrough, Head of CSR at The Very Group, which operates Very and also Littlewoods, comments: “We recognise the responsibility we have for the products we sell and want to give customers the option to dispose of clothes in a sustainable way. That’s why we’ve partnered with Re-Fashion.”
Clothes resold by Re-Fashion raise money for the Rieves Foundation, a charity focused on sustainability with a particular interest in activities that promote sustainable fashion.
Steve Lyons, Co-Founder of Re-Fashion, says: “We believe the future of fashion is circular and want as many people to experience the benefits of donating and shopping second hand.”
“As part of this exciting partnership, we will offer Very customers that send us a donation bag a discount voucher to spend at Re-Fashion. We want them to experience the quality and value of pre-owned fashion for themselves.”
Andy Burton
The Very Group’s Chief Technology Officer, Andy Burton, will depart in February 2021 to take on a new role in a different sector.
Burton joined the company last year from The Stars Group, an online gaming specialist, where he became a director following a merger with Sky Betting and Gaming in 2018.
A search is under way to find his successor. The Very Group made the announcement last week as it reported a return to profit, with revenue topping £2 billion for the first time.
