Singles’ Day starts to gain traction in the UK

Brits are set to notch up a new spending record of £1.437 million this Singles’ Day, according to research commissioned by VoucherCodes.co.uk and carried out by the Centre for Retail Research (CRR).

The UK will splash out 11.8% more than on the same day in 2019.

Whilst lesser known than other discounting events such as Black Friday and Boxing Day, awareness of Singles’ Day is steadily growing in the UK. This year, 19.7% of consumers are familiar with the event, 19.4% more than 2019.

Awareness is higher amongst consumers in Germany (21.3%) and The Netherlands (20.5%). However, Brits are set to spend the most of all European consumers this year.

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Unsurprisingly, online sales will make up 92.8% of total UK sales, as consumers take advantage of offers during the coronavirus lockdown. Retailers predicted to take part include Asos, Boohoo, Look Fantastic, Deliveroo, Domino’s and Superdrug.

Anita Naik, Lifestyle Editor at VoucherCodes.co.uk, comments: “With the success of Black Friday and the post-Christmas Sales, it’s unsurprising to see that Single’s Day is starting to gain traction with consumers here in the UK - us Brits love a discount.”

“Singles’ Day is a great opportunity to get a head start on Christmas shopping, as some retailers may be offering similar online discounts to those you can expect on Black Friday.”