Iceland celebrates 50th birthday with YouTube video and tweets

Iceland has marked its 50th anniversary with a documentary charting the rise of the UK retailer from its first store in Oswestry.

The 55 minute video can be found on YouTube.

Iceland has also been celebrating its anniversary on Twitter, with a 30 second version of the documentary,

50 years of frozen, 50 years of Iceland.

Today is our 50th birthday and what a journey it has been!

Watch our story here - https://t.co/ynx5M6EJQq

Here’s to another 50 🎉 pic.twitter.com/FFowZdVKcO
— Iceland Foods ❄️ (@IcelandFoods) November 18, 2020

There have also been a series of tongue firmly in cheek birthday party tweets.

Hey @Coopuk – just wanted to let you know that you were top of the list for our birthday invites (cough cough @AldiUK)

Shame about the lockdown #PartyForOne #LockdownBirthday 🎂 pic.twitter.com/8Jpmni8Eu1
— Iceland Foods ❄️ (@IcelandFoods) November 19, 2020

Hi @louistheroux, we’re sure you’ve got better things to do but you turned 50 this year and so do we and we’ll get a big pat on the back if you tweet us Happy Birthday…

It’ll really help us get ‘theroux’ our lockdown 50th 😉

…we’ll stop now
— Iceland Foods ❄️ (@IcelandFoods) November 17, 2020

Oh hey @NaomiCampbell, we just want to congratulate you on looking nearly as good as us at 50😉

It’s almost as though you’re FROZEN in time❄️

…yeah we regret that one already😂
— Iceland Foods ❄️ (@IcelandFoods) November 17, 2020