The Very Group talks Christmas 2020 with online shoppers
The Very Group has been speaking to Very.co.uk customers ahead of a festive period that will be dominated by the coronavirus outbreak.
58% plan to do most of their Christmas shopping online. But while 53% will spend the same amount this year, a third will tighten their belts following a year of disruption.
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Early preparation is a top priority in 2020, with many re-thinking the types of gifts they’ll buy given they’ll be sent by post rather than dropped off in person.
“We’re expecting more demand for services like gift wrapping and direct delivery this year, especially for those where tight local restrictions remain in place in the run up to the big day,” The Very Group says in an online post.
60% of the customers the retailer spoke to are struggling with the inability to make firm plans and 28% are already preparing for a different Christmas, with many of us anticipating some restrictions over the holidays.
For many, though, this means making the best of the festive period regardless and an even bigger effort to keep the magic alive.
52%, meanwhile, are actively thinking about Christmas and many say less quality time with family and friends will be the most difficult thing to adapt to in 2020. But for some, the big day remains a chance to hunker down with their closest family, and spend the day under one roof instead of several.
“Many told us they also intend to make the most of virtual celebrations with loved ones. Christmas is Christmas after all, and there is an opportunity to create new types of memories this year,” The Very Group’s online post concludes.
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