Panache Lingerie makes omnichannel move with Indigo WMS

Panache Lingerie has implemented an omnichannel strategy, including a Click, Fit and Collect service, supported by Indigo WMS.

Traditionally Panache has sold its products through women’s retailers like Next, specialist lingerie boutiques and department stores, including Bravissimo, Selfridges and John Lewis, plus mail order specialists including JD Williams and Littlewoods. In addition, these outlets also sell Panache products online, with the latter being responsible for much of the e-commerce order fulfilment, drop-shipping directly to the customer.

More recently Panache launched its own e-commerce shop, allowing customers to buy direct, and its Click Fit and Collect service. Integrated with the company’s Infor ERP, Indigo WMS ensures the warehouse can run with real-time visibility of sales orders plus their status within the supply chain and achieve key customer KPIs, such as OTIF (on time in full) targets.

“Indigo WMS has really increased our stock integrity levels. If we tell a customer we have an item in stock we definitely do, which is very good for customer satisfaction,” says Paul Webster, Logistics Manager at Panache.

“We have created a really efficient warehouse operation managing over one million stock items and we couldn’t have done it without a really good WMS in place. We have 98% stock availability, know exactly where every piece of stock is, where it came from, its age and when we need to re-order. Trying to do this for over 220 SKUs per file is a huge challenge and the functionality within Indigo WMS makes things very straightforward,” he concludes.