I Saw It First rolls out Laybuy Pay it in 6 service

Fashion e-tailer I Saw It First has announced a payments partnership with Laybuy. 

Its customers will now have the option to pay in six weekly instalments with no interest fees. Ola Orimolade, Head of Product, says: “We’re always looking for ways to build on and improve the shopping experience for our customers.”

“Laybuy gives our customers the flexibility to pay in six weekly instalments, which means they can spread the cost of purchases and factor them into their budgeting.”

ASX

Last month, Laybuy closed its pre-IPO fundraising round, pulling in $15 million of fresh equity.

According to a report by Financial Review: “Laybuy's advisers are still working through allocations, which will be finalised within the fortnight. Then it will be full steam ahead to an Australian stock exchange (ASX)-listing, which is expected to see the company hit the boards with a $200 million market cap.”

Hitting the UK 

Last year, Laybuy launched in the UK, partnering with Footasylum. The company started life in New Zealand and is majority owned by investment firm Pioneer Capital.

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