J.C. Penney leverages Checkpoint Systems tech at new concept store

J.C. Penney has partnered with Checkpoint Systems on its ‘Brand-Defining Store’ in Hurst, Texas, USA.

This features styling rooms that are equipped with Checkpoint's InterACT Fitting Room solution and JCPenney Style @ Your Service technology.

Checkpoint's tech allows customers to receive help with different sizes or colours without leaving the fitting room. It includes interactive screens that enable access to detailed product information, product recommendations and communications with styling assistants.

JCPenney launched its new store concept in November 2019. According to a press release, it is “built around extensive customer research and showcases the comprehensive foundational and transformational changes that JCPenney is implementing as part of a holistic plan to rebuild and renew the customer experience”.

"Delivering an engaging experience for our customers is one of our key tenets," says Diane Padgett, JCPenney Director of IT.  "Leveraging Checkpoint technology in our styling rooms is one of the many ways we accomplish this on a daily basis."

Sign up for our free retail technology newsletter here.